2020 and beyond: a boom time for OTT services?
A recent one for a client looking at the boom in all things OTT that Covid seems to have somewhat lit the touch paper of…
Snippet: “2020 has been a year like no other as the world has been reshaped in often unexpected ways by the global impact of the coronavirus pandemic. Covid-19 has been a significant challenge to many sectors and its ongoing impact may well have ramifications for years to come. While positives have been few, one sector that has done particularly well out of the various lockdown orders has been OTT, as socially distanced and isolated audiences have sought entertainment in streaming content. And one thing that is noticeable is that there seems to be a long lasting effect here; this is not just a Covid-related surge that will fade and rapidly disappear, but one that looks like it will lead to a five-year (or so) period of sustained OTT growth.
“So, with many projections having dropped gradually over the past few months, we thought we would aggregate a selection of them here and get a sense of the overall picture. And, despite everything, it’s a good one.”
Rest of the piece here: 2020 and beyond: a boom time for OTT services?