All about object-based media

A recent one for a client looking at the potential for object-based media to change rather a lot of things.

As anyone who’s been writing about any industry for a while now knows, the amount of paradigm shifting, game changing, totally disruptive technologies coming down the pipe is enormous. The amount that actually get to trickle out of the end is tiny. There is a lot of hype about a lot of things.

Object-based media though is one of those that is probably recherché enough not to even make it onto the Gartner Hype Cycle and so will probably never find itself disappearing in the Trough of Disillusion. It’s not just obscure broadcast tech though; it’s interesting enough that it could change the way a lot of things are done in the future.

Here’s a snippet:

At its heart, the concept of object-based media is almost disarmingly simple; the objects in question are all the different assets that combine together to make a piece of content. They can be large objects such as the audio or the video for a single scene, or they can be small objects such as an individual frame of video or a single sound effect.

They key is that by breaking them down into separate objects, they can be put back together again in different ways. Obviously to make any sense there have to be certain rules involved, so the objects also have meaning attached to them via metadata and the way they are rearranged also needs to be constrained to certain parameters.

You can almost think of it as Just in Time production for content. Programmes are assembled on the fly and then the individual devices in the home or elsewhere assemble those components into highly individualised viewing experiences.

Read the full article here: Object-based Media: All You Need to Know