MAM = Microservices and More

Not shared one of these for a while, but a recent piece done for Inbroadcast rounding up the latest bits and pieces in the MAM market.

Most issues currently I do one of these ,market roundups for the magazine. recent ones have included camera accessories, playout, live & OB, and more. You get the picture - they follow an editorial calendar and different things crop up every month.

Quick excerpt from the intro before we get to the product specifics:

The MAM market is evolving at the moment to mirror change underway in the industry at large. With video becoming more and more prevalent and impacting a range of new industries beyond its Media and Entertainment heartland, so the business opportunities for vendors in the field are likewise widening. The new customers are not steeped in broadcast methodologies, however, which means new approaches are required.

We are also seeing increasing polarisation. On the one hand we have the old school turnkey MAM solutions of varying sizes which are tightly integrated to a broad range of other applications and systems but require a certain amount of specialist knowledge to get up and running. Increasingly popular, meanwhile, are BIY installations - Build It Yourself — that deploy a microservices approach onto an API backend and allows users to create what amounts to a bespoke media supply chain, much of which is typically anchored in the cloud. In practise, users tend to want to be somewhere between these two poles.

Full thing here: MAM = Microservices and More

PS: Re the headshot. I know, I know…