How many subscribers does Netflix have? Soon you won’t know

Let the record show that as of the end of the first three months of 2024, Netflix had a massive 269.6 million subscribers worldwide: 82.66 million of them in the US alone. It’s a lot of people, but you won’t know how many it will have this time next year as it’s going to stop telling you.

From the start of 2025, Netflix has decided to stop reporting subscriber numbers. It says it will still let people know about significant milestones in the figures — obviously with an eye on a possible 300 million ahead — but it wants people to concentrate on revenue and engagement instead.

The markets did not like this. The markets like subscriber numbers. As a result, despite posting really healthy financials (including, yes, over 9 million new subscribers), the company’s shares actually fell 5% in after hours trading. And Netflix is probably going to continue to take heat about it for the rest of the year.

So, why has it done it?

Read more: How many subscribers does Netflix have? Soon you won’t know