The inevitable return of TV advertising
In September, Amazon Prime Video announced that it will include ads in its streams starting next year. It'll be rolling it out first in the US, UK, Germany, and Canada, and then in France, Italy, Spain, Mexico, and Australia as 2024 progresses.
In common with how many other streaming services have launched ad-supported versions, viewers' monthly service price stays the same; only now they have to pay extra to be ad-free. In the US, ad-free Amazon Prime will cost an additional $2.99 per month on top of the $14.99 monthly price it already charges. And if $2.99 doesn’t sound like much if you take a glance at it, it is actually 20% extra — and that does sound like a lot.
Pricing for the ad-free option in other countries is still unknown, but it'll probably be around the same markup.
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